Raynor Door Authority (RDA) is a North American leader in residential and commercial garage door solutions. Operating across 12 locations with over 150 employees—including 89 field technicians—RDA’s business model is built on two pillars: aggressive acquisition and ERP-driven operational excellence. As their footprint grew, however, fragmented systems and inconsistent IT operations became a barrier to their strategic expansion.
The Problem
RDA’s rapid growth exposed the limitations of their disjointed IT environment. Each newly acquired branch operated on its own infrastructure, leading to siloed data, delayed integration timelines, and a growing mismatch between business needs and technological capability.
The downstream impact was severe:
- Inventory discrepancies across locations, leading to delayed order fulfillment and customer dissatisfaction
- Siloed infrastructure, making post-acquisition system integration slow, inconsistent, and expensive
- ERP delays and downtime, caused by incompatible systems and lack of standardized processes
- Field technician inefficiencies, resulting in over 3 hours of weekly lost productivity per tech
- Sales limitations, with reps unable to access real-time data, impacting close rates and customer responsiveness
- Inconsistent device performance, increasing turnover and contributing to operational frustration
- Vendor misalignment, creating integration delays and costing the business over $500,000 annually in missed opportunities and inefficiencies
The cost of inaction became too high. RDA needed a true strategic partner—not just an IT vendor—to architect a technology foundation capable of scaling with their ambitions.
How We Solved It
ERP Integration & System Unification
Blackline orchestrated a seamless bridge between acquired companies and the SAP ERP core. By developing custom APIs and centralizing system architecture, we enabled real-time inventory sync, order accuracy, and visibility across all 12 locations.
Field Operations Modernization
We equipped every technician with military-grade rugged tablets, optimized for durability and connectivity in variable field environments. The outcome: a 15% drop in service resolution time and a 22% reduction in technician turnover, thanks to smoother workflows and fewer tech-related frustrations.
Back Office Acceleration
With SSD upgrades and hardware standardization, office staff experienced 40% faster system performance, reducing ERP latency and empowering quicker decision-making.
Marketing Transformation
Integrated ERP-CRM data streams unlocked highly personalized customer engagement strategies. Marketing campaigns became smarter, more timely, and more relevant—contributing to a 25% lift in qualified leads and an 18% increase in cross-sell conversions.
The Outcome
The results of the TQ Framework transformation were substantial—and measurable:
- ERP downtime reduced to 0.1%, ensuring business continuity
- Acquisition onboarding reduced from 3 months to 2 weeks, boosting time-to-value
- Field tech productivity increased 30%, reclaiming thousands of hours annually
- Revenue grew 8x since 2017, supported by scalable infrastructure
- Marketing-led lead generation jumped 25%, driven by integrated customer insights
Value Delivered
Blackline didn’t just fix problems—we built a scalable, acquisition-ready tech foundation that turned RDA’s IT from a liability into a growth engine.
Key outcomes:
- One Ecosystem Strategy eliminated over $2 million in annual inefficiencies
- Pre-built integration playbooks cut post-acquisition IT costs by 50%
- User-centric upgrades improved both performance and retention
- Fully modernized infrastructure across all 12 locations
- Custom portal built to manage data and streamline operations
- Automated reporting workflows for real-time business intelligence
Conclusion
Blackline’s partnership with Raynor Door Authority transformed IT from a fragmented, reactive necessity into a fully aligned growth enabler. By unifying infrastructure, modernizing field technology, accelerating ERP performance, and integrating marketing systems, we delivered a cohesive technology foundation that scales with the business.
The result was faster acquisitions, increased productivity across all departments, and a measurable return on investment—culminating in 8x revenue growth and over $2 million in annual operational savings.
Today, RDA no longer views IT as a support function but as a strategic pillar fueling innovation, efficiency, and long-term expansion.
